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6 Reasons Why You Should Tell Stories in Presentations, Leadership Messages and Meetings

Story Telling is a powerful way to open up presentations, leadership messages and meetings of all kinds.  Telling the right story produces astonishing results for you as a speaker and leader. If you’re not sure what a story is, it’s just what happened. That means it involves human beings doing or experiencing something. In case you don’t […]

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Persuasion a La Aristotle

I just read a great series of articles by Andrew Dlugan of Six Minutes Blog fame.  Andrew has reminded us that Aristotle wrote the definitive work on what it takes to be persuasive over 2300 years ago. He defines the three aspects of persuasion, Ethos, Pathos and Logos. Then he writes an article about each […]

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Creating A Brilliant Marketing Message

When I see a brilliant article, I have to shine some light on it.  Jessica Swanson of Shoestring Marketing has written a brilliant article called “Creating A Brilliant Marketing Message.” Her three step method for designing a marketing message that sizzles is excellent.  Check it out at http://www.jessicaswanson.com/creating-a-brilliant-marketing-message

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There is Only One Audience in the World: How to Create a Supportive Audience

My public speaking students ask, “What if I speak to an audience that is hostile? How do I deal with that?” This question usually comes up after they have transformed a great deal of stage fright and are feeling very comfortable at the center of attention in their class group. The implication of the question […]

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The Winning Difference for Presentations and Performances

      I’d like to tell you a story. It’s a story that helps people see what is different about the Zimmer Method for presentation, public speaking and performance. It’s a story about my client, Tyrone and his success.       Tyrone Moncriffe is a criminal defense attorney who was one of the first lawyers I trained.  When […]

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