6 Reasons Why You Should Tell Stories in Presentations, Leadership Messages and Meetings

Story Telling is a powerful way to open up presentations, leadership messages and meetings of all kinds.  Telling the right story produces astonishing results for you as a speaker and leader.

If you’re not sure what a story is, it’s just what happened. That means it involves human beings doing or experiencing something.

In case you don’t think you know how to tell stories, I assure you that you do. You tell stories everyday of your life. When you tell your spouse what happened that day, you are telling a story. When you call your friend to catch up on what’s been going on in your life, you are telling stories.

Here are six reasons to include story telling in your presentations, leadership messages and meetings.

  1. Stories make the most impact on listeners. People remember stories long after they forget the facts and the data. In fact, after listening to a good story, most listeners can retell that story easily. Tying a story to an important point will make people remember that point.
  1. Story Telling relaxes you and connect you to your body and genuine emotions. As you get involved in telling a story, your voice and body movements are freed up.  You become more authentic, expressive and interesting.
  1. They put people into a child-like listening state, a kind of trance. Humans are wired to listen to stories. As soon as you start telling a story, people open to hear what you have to say.  They help prepare people to listen. They literally compel people to listen.
  1. Stories are universal. They create connection and commonality like nothing else. When you tell your story, it reminds listeners of their own stories making them feel more connected to you.
  1. They almost always have a lesson learned which can be used to help you make a point. The lesson ties the story into the point you want to make so your message becomes more effective. Stories drive home your points, backup your points and make your points stick in peoples mind.
  1. Stories are persuasive. They sell ideas, insights, expertise, products and services. That’s because they get past the logical brain to the emotional brain. They make people feel something. It’s the story that makes people say, “Yes, I want that!”

I encourage my clients to collect their stories on a regular basis. I suggest you keep a catalog of stories and lessons learned so you have easy access to the stories that will help you create content for your presentations, leadership messages and meetings.

To learn how to find and uncover your own personal and professional stories, read this post called Tip for Finding Stories to Make Talks and Presentations Engaging and Compelling.

If you’d like help finding or telling stories for your next presentation, leadership message or meeting, visit for more information and reach out to me. I can help draw out your stories and shape them to make the points you want to make.


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